Digital Marketing

The right digital marketing strategy can help drive new traffic to your website. Below are some examples of ways you can promote Katapult using SEM and SEO. Be sure to contact your Client Success Manager for additional ways to implement digital marketing tactics.

SEM

Search engine marketing (SEM) is the practice of marketing a business using paid advertisements that appear on search engine results pages. SEM can help increase the visibility of your website in search engine results pages. Adding relevant key terms into your SEM strategy can surface your ads in front of motivated customers who are ready to buy using Katapult.

• Recommended key terms:
• no credit required
• no credit needed
• lease-to-own

Recommended long-tail key word search examples:

• no credit needed laptops
• lease-to-own appliances
• no credit required mattresses
• no credit needed laptops (add location)

SEO

Ensure you are indexing your Katapult landing page and leasing key terms. This can be done by strategically highlighting these terms across your eCommerce marketing channels. This will help the consumer, who is already searching for these terms, find your site first when they are ready to transact. The Katapult customer understands that lease-to-own is their best option and searches for it on search engine sites.