Email Marketing
Katapult encourages merchants to promote Katapult through email marketing campaigns to educate customers that Katapult is available at checkout as a no credit required lease-purchase program, allowing the customer to make their lease payments over time. Below you’ll find some examples of typical email communications that you can use as a reference.
Examples
- General Announcement of partnership with Katapult
- Promotional or abandoned cart emails with Katapult call to action for pre-approval. Click here for a template.
- Retargeting PLCC declines
Email banner templates
Below you’ll find a range of banners that you can include in any relevant email communications to your customers to help drive awareness and consideration of our LTO offering.
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Abandoned Cart emails
Hesitation at checkout is a common hurdle, but it doesn't have to mean a lost sale. Many customers abandon their carts due to concerns about affordability. Marketing Katapult to these potential customers can help convert your lost sales.
Why LTO is Ideal for Abandoned Cart Emails:
- Overcomes Price Barriers: LTO makes items more accessible by breaking down the cost into manageable payments.
- Reduces Commitment Concerns: It offers flexibility and a sense of ownership without a large upfront investment.
- Provides a Compelling Offer: Highlighting LTO in your abandoned cart emails gives customers a clear and attractive reason to return and complete their purchase.
Below is an LTO-focused abandoned cart email template for reference as well as HTML code you can download and easily customize for your business.
Updated 7 months ago