Getting started

Overview

Katapult helps merchants improve conversion and average order value. Educating customers about Katapult and adding "no credit required" and "lease-to-own" messaging throughout the conversion funnel will positively affect customers' purchase intent, and naturally encourages upsells and bundling.

Before you start

Ensure your messaging is compliant by reviewing our legal and compliance guidelines.

If you need additional information or would like to discuss your Katapult marketing plans, please complete the form here.

Marketing Katapult

The conversion funnel describes the customer journey all the way from discovery to purchase and Katapult can be implemented throughout that funnel to improve conversion. You can find best practice guidelines and assets in our Marketing Toolkit.

1. On-site marketing
   Katapult should be global across the site to advertise your partnership and help shoppers who self-identify with the lease-to-own option you provide.

2. Email marketing
   Promoting the availability of Katapult, especially with no credit required and lease-to-own messaging can drive increased site traffic.

3. Social marketing
   Promoting the availability of Katapult to your social followers helps drive traffic to your site and calls attention to your lease-to-own option.

4. Digital marketing
   The right digital marketing strategy can help drive new traffic to your website.