Getting started


Katapult helps merchants improve conversion and average order value. Educating customers about Katapult and adding "no credit required" and "lease-to-own" messaging throughout the conversion funnel will positively affect customers' purchase intent, and naturally encourages upsells and bundling.

Before you start

Ensure your messaging is compliant or your merchant account may be disabled. Review our Legal and Compliance page for full details.

Do not publish Katapult-related marketing materials without contacting us for review. This applies to copy on your website, email messages, and any other digital or physical marketing materials.

If you need additional information or would like to discuss your Katapult marketing plans, please complete the form here.

Marketing Katapult

The conversion funnel describes the customer journey all the way from discovery to purchase and Katapult can be implemented throughout that funnel to improve conversion.

  1. On-site marketing
    Katapult should be global across the site to advertise your partnership and help shoppers who self-identify with the lease-to-own option you provide.

  2. Email marketing
    Promoting the availability of Katapult, especially with no credit required and lease-to-own messaging can drive increased site traffic.

  3. Newsletters
    Incorporating Katapult messaging or a banner template into your customer-facing newsletters helps shoppers know they have a lease-to-own option through Katapult.

  4. Social marketing
    Promoting the availability of Katapult to your social followers helps drive traffic to your site and calls attention to your lease-to-own option.

What’s Next